Know who to sell to, what to charge, and how.
Growth has stalled. Your Plan turns your business answers into clear choices about clients, your offer, pricing and sales. You get 9 sections, each ending in concrete next steps.
What your Plan delivers
The clients to focus on
Market analysis, priority segments and target clients, with positioning that explains why they should choose you.
An offer and pricing model
A defined offer and pricing model built around your target clients and how they buy.
A route to your next sale
Recommended channels, communication and sales processes, with next steps for putting them into practice.
How the plan gets built
Built for wherever you're starting from
The idea that hasn’t launched
You have a business idea and no commercial plan yet — no segments picked, no offer priced, no sales process written down. P2C builds the whole plan from the interview.
The early-revenue B2B company
Services, IT, SaaS, BPO or consulting with a handful of clients already — but growth has stalled and there is no head of sales or marketing to unstick it.
The established SME
A running business launching a new offer or opening a new market, that needs the same rigor applied to a specific segment, price and go-to-market.
One plan, priced once
No tiers to compare. One commercial plan, built for one business.
The full commercial plan for one business.
- Market analysis & segmentation
- Positioning & offering development
- Pricing model
- Go-to-market & cross-media communication
- The sales processes to run the business
Still deciding? Here's exactly how your plan gets made.